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Ericsson
  • Studied the social interactions of young people in Asia, Europe, and the United States.
  • Designed new mobile application BuddySync to support teenagers' unique and complex communication patterns

The bewildering worlds of teenagers

To develop a new type of mobile service for the teen market we conducted research for Ericsson Cyberlab Singapore that involved young people in Asia, Europe, and the United States. The application created from this research, BuddySync, supports teenagers' unique and complex communication patterns. Rather than just making existing PC applications mobile, BuddySync creates an interactive experience that centers around the teenagers themselves. The goal is a people-centric design that connects to the culture of being young, mobile, independent, and socially active. Some of the specific new features in BuddySync are:

  • Expressing emotions remotely
  • Sending handwritten notes
  • Providing friends a shared writing space for real-time scribbling
  • Finding information on movies, events, bargains, or acting as match-makers using specialized agents
 
     
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