Home is still where the heart is
People's daily lives have seemingly changed over the last several decades, yet an ethnographic study of American families for Maytag found that the most basic at-home needs are fundamental and time-honored. Contrary to the Internet euphoria of the late-1990s, the program's recommendation offered Maytag a "stick to the knitting" product strategy that would introduce change to the marketplace incrementally. Through extended research with families in their homes conducting detailed interviews and observing them cooking and cleaning, four key needs were identified, needs that inherently will not be served by the latest gee-whiz technology. |
