 Ethnography |
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The tools of ethnography are relatively simple: Interviews, observation, and participating. The practice, however, is highly complex. It requires experienced researchers and analysts who know how to dig for things when it’s not always clear what they are.
The results are new perspectives on customers.
- Customer models
- Compelling video
- New defining characteristics
- Previously unknown needs
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 Incubation |
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Incubation turns customer insights into strategic assets. Companies often spend too much time brainstorming inside the same old frameworks. Point Forward is data-driven, using generative new imperatives that give ideation fresh starting points.
These new frameworks produce differentiated opportunities:
- New product and service concepts
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New value propositions
- New ideas for messaging
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New segmentation
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